---
title: Increased Focus on Digital Experience Management Prompts New Research- Done Jointly by Dennis Drogseth and Julie Craig
description: Increased Focus on Digital Experience Management Prompts New Research- Done Jointly by Dennis Drogseth and Julie Craig
---

[EMA: IT and Data Management Research, Industry Analysis and Consulting](https://blog.enterprisemanagement.com)

# [Increased Focus on Digital Experience Management Prompts New Research- Done Jointly by Dennis Drogseth and Julie Craig](https://blog.enterprisemanagement.com/blog/increased-focus-on-digital-experience-management-prompts-new-research-done-jointly-by-dennis-drogseth-and-julie-craig-2)

 Written by [Dennis Drogseth](https://blog.enterprisemanagement.com/author/dennis-drogseth) | Aug 26, 2016 3:11:12 PM

Digital and user experience management has been the focus of multiple EMA research studies throughout the years, both as a stand-alone topic and as part of EMA’s ongoing examination of critical trends such as digital and operational transformation, IT performance optimization, and of course application performance management (APM).  In many respects, optimizing the digital experience \[...\]

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