EMA: IT and Data Management Research, Industry Analysis and Consulting

Cybersecurity Awesomeness Podcast Recap - Episode 115: The Clickbait News Cycle

Written by Chris Steffen & Ken Buckler | Jul 7, 2025 6:39:35 PM

Welcome to the recap of the Enterprise Management Associates (EMA) Cybersecurity Awesomeness (CSA) Podcast. Hosted by Chris Steffen, Vice President of Research and Ken Buckler, Research Director at EMA, the CSA Podcast covers a wide range of cybersecurity topics, from cyber workforce talent shortages to cyber threat intelligence, to current events in technology and security. This short, laidback podcast is for listeners of all skill levels and backgrounds.

Today’s podcast delves into a recent article[1] that highlights the eye-popping figure of 16 billion exposed passwords, but as the authors elucidate, this information can often be more sensational than substantive.

Steffen and Buckler emphasize the prevalence of clickbait culture, wherein shocking headlines drive traffic but fail to convey the accurate context of cybersecurity incidents. The mention of 16 billion passwords causes immediate alarm, yet upon closer examination, these figures represent cumulative data from various incidents over several years—many of which should have been resolved through common security practices, like changing compromised passwords. The two experts underscore the grave consequence of this distorted representation: it fosters unnecessary fear and misunderstanding within organizations striving to maintain a robust cybersecurity posture.

A critical point raised is the concept of shared responsibility in cybersecurity, particularly concerning cloud service providers (CSPs) like Amazon, Google, and Microsoft. Steffen shares his frustration regarding the persistent misconception that CSPs are solely responsible for all aspects of security. In reality, the responsibility is shared: while CSPs secure the infrastructure, organizations must take accountability for their own data security practices. This misunderstanding is underscored by consistently low recognition of this model among respondents in various surveys conducted by Enterprise Management Associates, revealing that about 7% of organizations incorrectly grasp their responsibilities.

The conversation highlights the dangers of reusing passwords and the need for effective password management strategies. They urge listeners to adopt practices such as changing passwords regularly, utilizing two-factor authentication, and considering password managers to streamline security. Buckler’s analogy, likening passwords to “the one ring” from The Lord of the Rings, serves as a reminder of their value and the necessity of guarding them closely.

With the world becoming increasingly interconnected and reliant on digital systems for business operations, the stakes couldn’t be higher. Understanding the nuances of cybersecurity reporting and the importance of an informed approach to organizational security is essential for IT practitioners and decision-makers. The conversation encapsulated in this podcast episode sheds light on critical cybersecurity principles while encouraging a culture of proactive engagement in security best practices.

For a deeper understanding of these vital issues, we invite you to listen to the full podcast episode and enhance your grasp of the cybersecurity landscape. Join us in fostering a more knowledgeable community by visiting Enterprise Management Associates at www.enterprisemanagement.com, where you'll find valuable resources to support your cybersecurity efforts.

You can find the Cybersecurity Awesomeness Podcast at www.cybersecurityawesomeness.com. To gain deeper insights and hear firsthand comments from Chris and Ken on these vital topics, we invite you to listen to the full podcast. Furthermore, for more resources and expertise on cybersecurity, visit Enterprise Management Associates at www.enterprisemanagement.com.

[1] Forbes “Is The Truth Behind The 16 Billion Passwords Leak Finally Revealed?” https://www.forbes.com/sites/daveywinder/2025/06/30/is-the-truth-behind-the-16-billion-passwords-leak-finally-revealed/