EMA IT & Data Management Research, Industry Analysis & Consulting

Skip the Definitions. What Problem Are You Trying to Solve?

By Herb Blecher on Sep 15, 2026, 9:21:40 AM

The Semantics of Semantics, or Putting Context into Context

If you’re exploring conversational AI solutions, here’s a simple test: ask the same question five times, in five sessions, and see if you get the same answer five times. I do this regularly as part of my research. Too often, I get different answers, and once in a while, data that should never have been returned.

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Data Trust Convergence 2, The Rise of Context

By Herb Blecher on May 14, 2026, 7:31:42 AM

We're in the middle of conference season, and it’s a firehose of announcements: feature releases, partnership reveals, integration demos, and new claims around enterprise intelligence. Across nearly every keynote and product launch, two themes keep surfacing: trust and context.

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