EMA turns 30 this year. We're not the largest analyst firm, and we’re not the loudest. What we have always strived to be is honest, independent, and reliable.
Putting the User into “User Experience Management”
In the course of researching, documenting and advising on user experience management needs and directions for more than a decade, I’ve found myself waging a quiet (and sometimes not so quiet) war with several industry assumptions. Chief among these is the notion that user experience management (UEM) is purely a subset of application performance management (APM). This APM-centricity misses some of UEM’s most critical value points, and in a basic sense fails to recognize what UEM is truly about.
Topics:
EMA
End user experience
User Experience Management
UEM
Research
Enterprise Management Associates
Continue Reading
