VMware’s container management strategy should be seen as the key to success for this year’s VMworld. VMware needs to conclusively convince its customers that instead of doing their own thing the company is able to offer a strong value proposition based on the fact that Kubernetes and Amazon ECS are the key container technologies to embrace. DockerCon has shown that VMware admins have realized that it is time to “learn about containers,” but VMware’s challenge today is to convince customers that Kubernetes management will not happen entirely separately from virtualization management. Even worse, Kubernetes management may not even require virtualization at all.