EMA Blog: Business Intelligence and IT Management

Let us look at a hypothetical example to better understand the difference between the traditional bottom-up approach to hybrid cloud management and the new business-driven paradigm. In Q4 of 2016, a bank wants to gain a 3% market share in North America with its trading tools directed toward savvy end customers that are between 30 and 40 years old, have an average household income of over $100k, and live in California. After reaching the Q4 goal, this same bank sets itself the new objective of defending its IRA market share against aggressive competition in California.

There is no greater investment we can make in the future than to prepare our children to successfully navigate the challenges of tomorrow. Of course, predicting the workforce requirements of the future is a bit like trying to capture a fly with a cargo net—just when you think you have it, it slips through the holes and buzzes in a different direction. Nonetheless, it’s safe to assume that workforce mobility will be an essential aspect of the coming generation’s career experiences. Mobile technology is already an integral part of nearly every business role, and its use can only be expected to increase in the years to come. To help support this revolution, Apple has pledged to donate $100 million worth of teaching and learning technology to 114 underserved schools across the country and has offered special discount pricing and volume-purchase programs to all educational institutions. A large number of grade schools have embraced these financial enticements and introduced 1:1 iPad programs that provide every student with their own personal iPad to be used during the duration of a school term.

We live in the digital age—or at least many of us do. Today’s IT-savvy users expect to be able to access any data, form, or record from any device at any location and at any time. However, some organizations seem to be perpetually stuck in the dark ages, relying on antiquated paper documents and physical filing cabinets for document retention. Other businesses may have documents in electronic form but lack any method for organizing them beyond just saving them to a basic filesystem. I’ve even known business professionals who store critical records in archive folders in their email package because they lack any other method for document organization. Electronic document management has never been more essential, and organizations that fail to provide adequate document support either will not be able to compete effectively against businesses that do or, even worse, will fail to meet compliance objectives and lose customers due to an inability to provide adequate support services.

Have you ever tried to create a major slide presentation on a tablet? Or edit a large spreadsheet? Or write a long document? Probably not. While it’s certainly possible to perform more substantial business tasks on a tablet, the small screen real estate and limited system resources (e.g., processing speed, memory, graphic support, etc.) are typically insufficient in current tablet form factors. However, carrying a laptop around with you everywhere you go just so you can access email is not very practical either. The reality is that we live in a multi-device world where the average worker employs 3 – 5 different computing devices in the regular performance of their job function. . . . and I would argue that’s exactly how it should be. Each user employs the device they prefer to optimally perform tasks at any particular time or place.

IT marketing hype has generated quite a few ridiculous and sometimes outright bizarre phrases to describe trends in technology adoption, but few on the list of the absurd top the insistence that we live in a “post-PC” era.  The concept of “post-PC” derives from the (correct) fact that mobile device adoption has broadly accelerated, but makes the incorrect assumption that this is causing a substantial decrease in PC use.  Nothing could be further from the truth – especially in relation to the business use of desktop and laptop PCs.

I know what you’re thinking – you just read the title and thought, “Microsoft as a serious player in the mobile space … suuuuure!”  Bear with me, though – this really does make sense.

Put this picture in your mind’s eye – It’s a beautiful sunny weekday and you’re sitting by a pool catching the sun’s rays and a cool breeze.  Strategically placed within arm’s reach beside you is some kind of fruity drink with a tiny bamboo umbrella in it.  You are working (yep, I said working!).  You punch in the last financial figures into your iPad and check your calendar to see it’s time for the board meeting, which you dial into using your smartphone.  Alright, truth-to-tell, you’re more apt to be using your mobile device while waiting on a line at the bank than sitting by a tropical pool, but the basic point is the same – mobile devices mean freedom for employees.