I just got off the phone with a reporter from a major industry trade magazine (no names please!) who is preparing an article on enterprise mobile device adoption. Wanting to help ensure accuracy in the reporting, I provided him with statistical details from our recent research into the use of mobile devices in the enterprise and stepped him through the findings. He was fascinated by the results and asked lots of follow-up questions. In the end, however, he admitted he would likely not be able to use any of the information in his article (say what?!). Apparently, his editor had specifically tasked him with writing an article showcasing how tablets are rapidly replacing PCs in the workplace, even though this is completely contradictory to reality.
IT marketing hype has generated quite a few ridiculous and sometimes outright bizarre phrases to describe trends in technology adoption, but few on the list of the absurd top the insistence that we live in a “post-PC” era. The concept of “post-PC” derives from the (correct) fact that mobile device adoption has broadly accelerated, but makes the incorrect assumption that this is causing a substantial decrease in PC use. Nothing could be further from the truth – especially in relation to the business use of desktop and laptop PCs.