One-half of one second—that is how brief of a time-span it seemingly can take for a business to lose a customer. Gaining and retaining consumer attention is something of a nuanced art form and science that can be completely undone by an easily misplaced word or a cumbersome process. Businesses frequently lose customers not because they have an inferior product or service but simply because, for some reason, the customers had a brief negative experience. While it is impossible to control what customers are thinking and feeling at any given time, it is clear that many of these negative impressions are self-inflicted by businesses that fail to create welcoming environments. Unfortunately, many organizations find it difficult to adopt CIAM approaches that enable favorable consumer experiences without violating security requirements. After all, the primary purpose of CIAM is to protect a business’s intellectual property, secure private customer information, and prevent account misuse or fraud.