EMA Blog: Business Intelligence and IT Management

IT marketing hype has generated quite a few ridiculous and sometimes outright bizarre phrases to describe trends in technology adoption, but few on the list of the absurd top the insistence that we live in a “post-PC” era.  The concept of “post-PC” derives from the (correct) fact that mobile device adoption has broadly accelerated, but makes the incorrect assumption that this is causing a substantial decrease in PC use.  Nothing could be further from the truth – especially in relation to the business use of desktop and laptop PCs.

I know what you’re thinking – you just read the title and thought, “Microsoft as a serious player in the mobile space … suuuuure!”  Bear with me, though – this really does make sense.

Put this picture in your mind’s eye – It’s a beautiful sunny weekday and you’re sitting by a pool catching the sun’s rays and a cool breeze.  Strategically placed within arm’s reach beside you is some kind of fruity drink with a tiny bamboo umbrella in it.  You are working (yep, I said working!).  You punch in the last financial figures into your iPad and check your calendar to see it’s time for the board meeting, which you dial into using your smartphone.  Alright, truth-to-tell, you’re more apt to be using your mobile device while waiting on a line at the bank than sitting by a tropical pool, but the basic point is the same – mobile devices mean freedom for employees.