By Dennis Drogseth on Mar 21, 2012 1:27:25 PM
User Experience Management (UEM) continues to capture interest in the marketplace. And yet it remains somewhat elusive. So, what is User Experience Management really? It’s gone by many other names in the past, such as Quality of Experience (QoE), and has other incarnations in the present such as Real User Management (RUM). Older, typically network-centric [...]
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm that specializes in going “beyond the surface” to provide deep insight across the full spectrum of IT and data management technologies. We deliver research, analysis, and consulting services to two key client groups: Enterprise IT Professionals and IT and Data Management Vendors.
For our Enterprise IT clients, we deliver in-depth research and practical advice to help them make better decisions, succeed with key projects, and align IT with business objectives. For our IT Vendor clients, we provide the deep insight required to build the right product, reach the right prospects, and establish credibility in the marketplace. This means that – unlike many firms – EMA is both in tune with how real-world IT organizations are applying IT and data management technology to solve business problems and intimately familiar with the pros and cons of available vendor solutions. Our dual focus arms us with the insight to help both audiences be more successful!
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