The Search for the Right Persona
Savvy marketers want to better understand buyer personas relevant to the products and solutions in their portfolio. However, not every marketer understands the importance of prioritizing the search for the right persona. Persona creation can be laborious and getting agreement on personas can be even more challenging, but it is worth the effort. Once you create a persona, it becomes the guide for every person in your organization entering a dialogue with a customer or potential buyer.