Every March, IBM invites customers and analysts to its annual Pulse user conference. This year, Pulse was all about the more efficient delivery of IT services, a concept that is usually referred to as “cloud”. Since cloud has developed into a term that, due to its overuse, is often frowned upon, to say the least, it was great to see IBM try hard to demystify this elusive concept, backing it up with numerous case studies and customer testimonials. The fact that many of these case studies were not as polished as you so often see during this type of show, made the experience actually better. It became clear that these were real customers, implementing “cloud” to solve very specific corporate problems and while doing this, running into very specific IT problems. This is something that just happens when breaking new ground and it speaks for IBM’s self confidence to not present only squeaky clean projects at its show.