EMA IT & Data Management Research, Industry Analysis & Consulting

Parker Hathcock

Parker leads the IT Service/Operations (ServiceOps) practice at EMA, focusing on the convergence of IT service management (ITSM), IT operations management (ITOM), IT asset management (ITAM), enterprise service management (ESM), business service management (BSM), and AIOps in ways that help enterprises align business objectives with technology strategies. With over a decade of senior-level experience in product marketing, competitive research, and analyst engagement, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others.
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Recent Posts

AI Hasn't Earned That Authority Yet

By Parker Hathcock on Aug 11, 2026, 10:33:14 AM

Something has shifted in enterprise IT, and it’s not getting enough attention.

Topics: IT service management ITSM AI serviceops observability ITAM
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ServiceOps is the Right Idea. So why is it Such a Challenge?

By Parker Hathcock on Dec 11, 2025, 4:25:35 PM

IT professionals don’t need to be convinced that silos are a problem. Most of us have lived that reality: the service desk doesn’t have visibility into operations, operations teams aren’t looped in on service priorities, and tickets, alerts, and metrics are disconnected and delayed. Everyone works hard, often heroically, but coordination is reactive, and the gaps show up in ways that users and the business always notice.

Topics: serviceops
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Founded in 1996, Enterprise Management Associates (EMA) is a leading IT research and consulting firm dedicated to delivering actionable insights across the evolving technology landscape. Through independent research, market analysis, and vendor evaluations, we empower organizations to make well-informed technology decisions. Our team of analysts combines practical experience with a deep understanding of industry best practices and emerging vendor solutions to help clients achieve their strategic objectives. Learn more about EMA research, analysis, and consulting services at www.enterprisemanagement.com or follow EMA on X or LinkedIn.

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