EMA IT & Data Management Research, Industry Analysis & Consulting

Parker Hathcock

Parker leads the IT Service/Operations (ServiceOps) practice at EMA, focusing on the convergence of IT service management (ITSM), IT operations management (ITOM), IT asset management (ITAM), enterprise service management (ESM), business service management (BSM), and AIOps in ways that help enterprises align business objectives with technology strategies. With over a decade of senior-level experience in product marketing, competitive research, and analyst engagement, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others.

Recent Posts

ServiceOps is the Right Idea. So why is it Such a Challenge?

By Parker Hathcock on Dec 11, 2025 4:25:35 PM

IT professionals don’t need to be convinced that silos are a problem. Most of us have lived that reality: the service desk doesn’t have visibility into operations, operations teams aren’t looped in on service priorities, and tickets, alerts, and metrics are disconnected and delayed. Everyone works hard, often heroically, but coordination is reactive, and the gaps show up in ways that users and the business always notice.

Topics: serviceops
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