Star Wars Day – How Security Failures Led to the Empire’s Downfall

By Chris Steffen on May 4, 2020 12:15:00 AM

To celebrate Star Wars Day, I thought I would share a few ways in which the Empire did not adhere to information security best practices, and that enabled the Rebels to win.

To be clear: I do not support the Empire, the Sith Lords, or any other types of scum and villainy. Nor am I trying to portray the Rebel Alliance as a weird, Force-wielding, Galactic hacker consortium or something. But had the Empire not been so lax in their security controls, Emperor Palpatine and his buddies might have been able to bring their “order and peace” to the galaxy.

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Digital Marketing - Find the Right Media to Create a Dialogue

By John Santaferraro on Apr 22, 2020 2:21:33 PM

Syndicate, Syndicate, Syndicate

We are a multi-media generation that offers unlimited media choices to information consumers. Buyers can choose from mobile apps, videos, websites, podcasts, or printed media. They consume infographics, eBooks, whitepapers, slide shares, webinars, interactive sites, and e-learning systems. They can find their media via search, social streams, mashups, or journalistic consolidation sites.

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Digital Marketing - Understand How People Buy

By John Santaferraro on Apr 22, 2020 2:12:48 PM

The Magic of the Buying Cycle

Increasing sales and revenue with digital marketing involves far more than generating leads. Too many marketers have focused their efforts almost entirely on demand generation at the expense of proactively moving leads through the funnel and closing more deals. EMA supports a balanced digital marketing approach that focuses on moving buyers forward at all points in their buying journey.

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Digital Marketing - Know the Person You Want to Target

By John Santaferraro on Apr 22, 2020 1:42:22 PM

The Search for the Right Persona

Savvy marketers want to better understand buyer personas relevant to the products and solutions in their portfolio. However, not every marketer understands the importance of prioritizing the search for the right persona. Persona creation can be laborious and getting agreement on personas can be even more challenging, but it is worth the effort. Once you create a persona, it becomes the guide for every person in your organization entering a dialogue with a customer or potential buyer.

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How Knoa’s User Experience Management can Optimize RPA for Value

By Dennis Drogseth on Apr 16, 2020 11:21:20 AM

UEM for user experience management and RPA for robotic process automation are two IT acronyms that continue to elude well-understood definitions, albeit for somewhat opposite reasons. UEM goes back decades, first emerging out of primarily network-centric management, becoming a cornerstone of business service management, and later being consumed by application performance management (APM) much to its own detriment. RPA is comparatively recent, evolving out of screen scraping into far richer technical options that are diverse in nature, with many RPA vendors contending with and replacing the more consultancy-driven platforms for business process management (BPM).

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Prioritizing Security When Selecting A Video Conferencing Solution...

By Chris Steffen on Apr 10, 2020 9:08:08 AM

Before the recent COVID -19 pandemic, most companies looked at unified communications and collaborations (UC&C) solutions as important technology often used by sales and marketing teams as part of their process, but not necessarily a critical part of the business infrastructure. With work from home (WFH) becoming the mandated norm, businesses have come to look at UC&C solutions as mission-critical tools, allowing managers and leaders to communicate with their employees and employees to conduct some semblance of normal business.

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FBI Warns of Coronavirus Scams

By Chris Steffen on Mar 23, 2020 11:08:03 AM

On Friday, the FBI released an alert warning of increased scams related to the Coronavirus outbreak. From the FBI announcement:

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Righting a Wrong: IBM is a Leader in the Cloud...

By Chris Steffen on Mar 13, 2020 11:38:19 AM

A article was recently released by Bloomberg news discussing the market share of various cloud providers, and their methods and rankings need  to be re-examined.

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Creating Personalized, Targeted Webinars

By John Santaferraro on Mar 10, 2020 6:55:41 PM

The best webinars are personalized and targeted. They are personalized by carefully considering and engaging those who will be attending the webinar. They are targeted by understanding the buying phase and persona of the audience. In other words, a webinar created with the audience in mind maps perfectly into digital marketing strategies created and carefully considers the different stages of the buying cycle. This is the way we do webinars here at EMA.

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10 Creative Options for Your 2020 Webinars

By John Santaferraro on Mar 10, 2020 6:44:31 PM

Webinars are boring…until you think outside the box and utilize creative ideas to wake up the minds of your attendees. Pick one of these ten creative options to revitalize your webinars in 2020.

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