EMA Blog: Business Intelligence and IT Management

Let us look at a hypothetical example to better understand the difference between the traditional bottom-up approach to hybrid cloud management and the new business-driven paradigm. In Q4 of 2016, a bank wants to gain a 3% market share in North America with its trading tools directed toward savvy end customers that are between 30 and 40 years old, have an average household income of over $100k, and live in California. After reaching the Q4 goal, this same bank sets itself the new objective of defending its IRA market share against aggressive competition in California.

When people think of IT mobility, the images most immediately conjured regard smartphones and tablets. In truth, however the mobile device landscape could be considered broader than this. The basic definition of a mobile device is simply “any computing device designed principally for portability.” By that definition, laptops should clearly be included in that scope. However, some definitions state that a mobile device must be “handheld” indicating size is a factor without actually specifying how small a device must be to achieve that designation. Regardless of size limitations, those definitions still favor inclusion of laptops since many are available with a form facture that is smaller than some of the larger tablets. Therefore, the defining descriptor for a mobile device must fall to its portability, which also happens to be the key differentiator between a laptop and a desktop PC. Logically, therefor, a laptop is, in fact, a mobile device.

Have you ever tried to create a major slide presentation on a tablet? Or edit a large spreadsheet? Or write a long document? Probably not. While it’s certainly possible to perform more substantial business tasks on a tablet, the small screen real estate and limited system resources (e.g., processing speed, memory, graphic support, etc.) are typically insufficient in current tablet form factors. However, carrying a laptop around with you everywhere you go just so you can access email is not very practical either. The reality is that we live in a multi-device world where the average worker employs 3 – 5 different computing devices in the regular performance of their job function. . . . and I would argue that’s exactly how it should be. Each user employs the device they prefer to optimally perform tasks at any particular time or place.

The Cloud Security Alliance (CSA) is a not-for-profit think tank of volunteers that spend their time trying to better the internet. These people are the antithesis of cybercriminals; they spend their energy trying to figure out ways to make our data safer. They create best practices for providing security assurance within cloud computing, or in this case, they determine how a cloud environment can be used to enhance and scale authentication for a service that can be cloud-based or private data center-based.