EMA Research Blog: Navigating IT and Security Horizons

The recent news brings to light a topic that is top of mind in my research and studies lately: technology resiliency.

Cybersecurity Awesomeness Podcast – It’s 2025. Do You Know Where Your Data is?

Welcome to the recap of the Enterprise Management Associates (EMA™) Cybersecurity Awesomeness (CSA) Podcast. Hosted by Chris Steffen, vice president of research, and Ken Buckler, research director at EMA, the CSA Podcast covers a wide range of cybersecurity topics, from cyber workforce talent shortages to cyber threat intelligence, to current events in technology and security. This short, laidback podcast is for listeners of all skill levels and backgrounds.

The Nobel Committee has spoken, and for those of us living in the bright lights of the cybersecurity world, it is a day of celebration. The 2025 Physics Prize, awarded to John Clarke, Michel H. Devoret, and John M. Martinis for their work on "macroscopic quantum mechanical tunnelling and energy quantisation," isn't just a headline; it is a validation of the potential of the Quantum Age.

The world of digital marketing thrives on data, and for years, Google Search Console (GSC) and third-party SEO tools have been our compass. But as an industry analyst, I can tell you that the past few weeks have felt like driving a car without windows! What initially appeared as inexplicable fluctuations in our SEO dashboards has coalesced into a clear, albeit unsettling, picture: Google quietly pulled the plug on a foundational data-gathering mechanism, unleashing a wave of disruption that impacts everyone from enterprise marketers to cybersecurity businesses.

Google's upcoming Android Developer Verification Program (ADVP), which launches fully in 2026, requires all developers to register and verify their identities before their applications can be installed on certified Android devices.

The digital threat landscape is accelerating, making it critical for security leaders to prioritize the most impactful shifts. Instead of trying to tackle every emerging threat, focus your strategy and budget on these five essential cybersecurity trends that will dominate 2026, forcing a fundamental change in how your organization protects its assets.

When I attended the Identity Week conference in Washington, D.C. last year, I noted a heavy focus on biometrics, especially focused on employee onboarding and background checks. While this is an important topic, I was disappointed that there wasn’t more focus on identity security and non-human identities. This year at Identity Week, that changed significantly.

Welcome to the recap of the Enterprise Management Associates (EMA) Cybersecurity Awesomeness (CSA) Podcast. Hosted by Chris Steffen, Vice President of Research and Ken Buckler, Research Director at EMA, the CSA Podcast covers a wide range of cybersecurity topics, from cyber workforce talent shortages to cyber threat intelligence, to current events in technology and security. This short, laidback podcast is for listeners of all skill levels and backgrounds.

Welcome to the recap of the Enterprise Management Associates (EMA) Cybersecurity Awesomeness (CSA) Podcast. Hosted by Chris Steffen, Vice President of Research and Ken Buckler, Research Director at EMA, the CSA Podcast covers a wide range of cybersecurity topics, from cyber workforce talent shortages to cyber threat intelligence, to current events in technology and security. This short, laidback podcast is for listeners of all skill levels and backgrounds.

The recent conclusion of Black Hat USA 2025, which saw over 20,000 security professionals converge in Las Vegas, served as a powerful barometer for the state of the cybersecurity industry. The event, with its more than 100 briefings and 115 in-person tool demos, underscored the continued evolution of the threat landscape. The conversations in the business hall and around the conference revealed a cybersecurity world trying to grapple with new forms of risk, a shifting vendor landscape, and an ever-expanding attack surface that now extends to every corner of our digital lives.