EMA IT & Data Management Research, Industry Analysis & Consulting

Skip the Definitions. What Problem Are You Trying to Solve?

By Herb Blecher on Sep 15, 2026, 9:21:40 AM

The Semantics of Semantics, or Putting Context into Context

If you’re exploring conversational AI solutions, here’s a simple test: ask the same question five times, in five sessions, and see if you get the same answer five times. I do this regularly as part of my research. Too often, I get different answers, and once in a while, data that should never have been returned.

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