EMA Blog: Business Intelligence and IT Management

Another RSA conference (not RSA, not #RSA, but “THE RSA Conference” – those that bought the conference do not want it to be associated with RSA the company, which leads me to wonder why they didn’t just rename the thing to something else more securityish) is in the books, and I thought I would share a few thoughts about things I saw and vendors that I met with at the conference.

According to the RSA Conference website, there was a total of 641 vendors exhibiting or sponsoring the conference in the over 738,000 square feet of exhibit space dedicated within the two-million-square-foot Moscone Center. I had meetings scheduled with approximately 20 of these vendors and met with a small handful of additional vendors on the expo floor as time permitted. I didn’t keep track of how far I walked this year, but the entire Moscone Center complex is approximately 87 acres in size. For comparison, the United States Capitol building is only 4 acres. I made several laps around the expo floor each day, as well as walking around the entire complex throughout various parts of the day. Needless to say, my feet are quite tired, but with the conversations I had with vendors, it was worth it.

The RSA Conference 2024 is upon us, and this year promises to be a treasure trove of insights for security professionals. We're particularly excited to explore the latest advancements in areas like AI-powered security and cloud protection. To enhance our analysis, we're putting Google Gemini, a large language model, to the test. Can it navigate the vast amount of information available about the conference and identify the themes that matter most? In this blog, we’ll explore the conference through the lens of Google Gemini, offering previews of sponsor briefings, session topics, and emerging trends that will shape the future of cybersecurity, and we’ll also examine Gemini’s ability to analyze text data.