The best webinars are personalized and targeted. They are personalized by carefully considering and engaging those who will be attending the webinar. They are targeted by understanding the buying phase and persona of the audience. In other words, a webinar created with the audience in mind maps perfectly into digital marketing strategies created and carefully considers the different stages of the buying cycle. This is the way we do webinars here at EMA.
Webinars are boring…until you think outside the box and utilize creative ideas to wake up the minds of your attendees. Pick one of these ten creative options to revitalize your webinars in 2020.
“Webinars are boring!” I’ve heard those exact words from both marketing leaders and webinar attendees. And for the most part it’s true. If you are still doing webinars in which the third-party pundit speaks first, then your company spokesperson gives a product pitch, your audience is probably mumbling those same words.
At SAPPHIRE Now 2019, SAP introduced new cloud services that reach far beyond their installed base and make them a solid option for anyone looking for application or analytics solutions in the cloud. The new data and analytics offerings are not a departure from their commitment to current customers; they extend increased business value for all medium and enterprise companies looking for rapid return on their cloud investments.
Two primary streaks of innovation drive the need for more flexible, scalable technology at the start of the 2020s. First, digital and mobile business models continue to push organizations to expand their use of data far beyond traditional, structured, and centralized data management. The promise of big data platforms to easily allow for global data collection and analysis has never been realized. Second, modernization and innovation cycles that used to recur every five to seven years have been condensed. Most organizations trying to stay ahead of digital transformation are not ready for the speed and agility necessary to maintain a competitive advantage in a digital world.
In summarizing the teachings of Charles Darwin, Louisiana State University business professor Leon C. Megginson said the following at a convention of the Southwestern Social Science Association:
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Process mining technology extracts business application data, tags it based on time and location within a business process, visualizes the business processes, logs variations, and makes recommendations for process improvement based on built-in advanced analytics. RPA technology identifies repetitive business processes with potential for automation and codifies the logic necessary to take intelligent action without human intervention. In some more critical areas, the RPA engine makes recommendations for validation by human decision-making.
From community to consumers of data, Tableau Conference 2018 (TC18) set the tone for the business intelligence market in 2019.
I could spend pages and days talking all about the new technology that was released at Dreamforce 2018, but I am going to take the higher road and discuss what Dreamforce 2018 means to customer organizations. Salesforce demonstrated that it cares about its customers and is committed to increasing the productivity of customer-facing teams around the world. Of course, if customer-facing teams are more productive, that will mean increased revenue, higher customer satisfaction, and a palpable competitive advantage.
The C-Suite Should see Gains in Productivity and Profitability
Many sales leaders complain about the challenge of getting sales representatives to enter information into their sales automation systems. The results are incomplete information and the inability to properly forecast and manage sales teams for success. The introduction of Einstein Voice allows sales teams to interact with Salesforce products over their morning coffee or handsfree on their drive home, freeing them to do more of what they are paid to do: sell.
On September 12, 2018, at Strata NYC, Informatica announced a data management solution for Apache Spark-based cloud environments, including Google Cloud Dataproc, Qubole, and Azure Databricks. Touting new advancements in CLAIRE™, a metadata intelligence technology powered by artificial intelligence (AI) and machine learning, this new release is targeted at increasing the efficiency and reach of data management organizations. To expand efficiency, Informatica is releasing more than 50 new algorithms and functions for automated data discovery and preparation, as well as machine learning focused on industrializing data operations.