John Santaferraro

John is the research director for analytics, business intelligence, and data management at EMA. His 23 years of experience in the data and analytics market span everything from startups to executive positions at Fortune 50 companies. His deep understanding of the industry comes from years of leadership in product and marketing organizations, along with multiple big data imagineering efforts for finance, communications, retail, manufacturing, healthcare, events, oil and gas, and utilities. John's coverage area also includes data integration, data discovery, metadata management, artificial intelligence, machine learning, data science, digital marketing, and innovation.

Recent Posts

SAP Set to Revolutionize Cloud Intelligence for Business Professionals

By John Santaferraro on May 23, 2019 9:27:33 AM

At SAPPHIRE Now 2019, SAP introduced new cloud services that reach far beyond their installed base and make them a solid option for anyone looking for application or analytics solutions in the cloud. The new data and analytics offerings are not a departure from their commitment to current customers; they extend increased business value for all medium and enterprise companies looking for rapid return on their cloud investments. 

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Datastax Ready for Next-Generation Cloud and Mobile Application Delivery

By John Santaferraro on Jan 28, 2019 1:53:12 PM

Two primary streaks of innovation drive the need for more flexible, scalable technology at the start of the 2020s. First, digital and mobile business models continue to push organizations to expand their use of data far beyond traditional, structured, and centralized data management. The promise of big data platforms to easily allow for global data collection and analysis has never been realized. Second, modernization and innovation cycles that used to recur every five to seven years have been condensed. Most organizations trying to stay ahead of digital transformation are not ready for the speed and agility necessary to maintain a competitive advantage in a digital world.

In summarizing the teachings of Charles Darwin, Louisiana State University business professor Leon C. Megginson said the following at a convention of the Southwestern Social Science Association:

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

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Celonis Process Mining: A Modern Value Creation Engine for the Digital World

By John Santaferraro on Dec 12, 2018 8:18:10 PM

We have come a long way from the days of theoretic business process optimization. A massive wave of digital transformation is leaving electronic footprints and fingerprints that enable the ongoing optimization of business processes based on facts and figures. As a result, we are seeing a wave of new vendors in the business optimization market, which includes process mining and robotic process automation (RPA).

Process mining technology extracts business application data, tags it based on time and location within a business process, visualizes the business processes, logs variations, and makes recommendations for process improvement based on built-in advanced analytics. RPA technology identifies repetitive business processes with potential for automation and codifies the logic necessary to take intelligent action without human intervention. In some more critical areas, the RPA engine makes recommendations for validation by human decision-making.
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Tableau Sets the Tone for Business Intelligence 2019

By John Santaferraro on Nov 7, 2018 11:57:56 AM

From community to consumers of data, Tableau Conference 2018 (TC18) set the tone for the business intelligence market in 2019.

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Salesforce Honors Customers, Boosts Sales Productivity: Gleanings from an Industry Analyst Observer

By John Santaferraro on Oct 9, 2018 12:44:15 PM

I could spend pages and days talking all about the new technology that was released at Dreamforce 2018, but I am going to take the higher road and discuss what Dreamforce 2018 means to customer organizations. Salesforce demonstrated that it cares about its customers and is committed to increasing the productivity of customer-facing teams around the world. Of course, if customer-facing teams are more productive, that will mean increased revenue, higher customer satisfaction, and a palpable competitive advantage.

The C-Suite Should see Gains in Productivity and Profitability

Many sales leaders complain about the challenge of getting sales representatives to enter information into their sales automation systems. The results are incomplete information and the inability to properly forecast and manage sales teams for success. The introduction of Einstein Voice allows sales teams to interact with Salesforce products over their morning coffee or handsfree on their drive home, freeing them to do more of what they are paid to do: sell.

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EMA Perspectives – Informatica Makes Sparks Fly in the Cloud

By John Santaferraro on Sep 18, 2018 11:54:08 AM

On September 12, 2018, at Strata NYC, Informatica announced a data management solution for Apache Spark-based cloud environments, including Google Cloud Dataproc, Qubole, and Azure Databricks. Touting new advancements in CLAIRE™, a metadata intelligence technology powered by artificial intelligence (AI) and machine learning, this new release is targeted at increasing the efficiency and reach of data management organizations. To expand efficiency, Informatica is releasing more than 50 new algorithms and functions for automated data discovery and preparation, as well as machine learning focused on industrializing data operations.

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