In the course of researching, documenting and advising on user experience management needs and directions for more than a decade, I’ve found myself waging a quiet (and sometimes not so quiet) war with several industry assumptions. Chief among these is the notion that user experience management (UEM) is purely a subset of application performance management (APM). This APM-centricity misses some of UEM’s most critical value points, and in a basic sense fails to recognize what UEM is truly about.
Increased Focus on Digital Experience Management Prompts New Research- Done Jointly by Dennis Drogseth and Julie Craig
Digital and user experience management has been the focus of multiple EMA research studies throughout the years, both as a stand-alone topic and as part of EMA’s ongoing examination of critical trends such as digital and operational transformation, IT performance optimization, and of course application performance management (APM). In many respects, optimizing the digital experience [...]